What does it mean to desire?
Desire is to express a yearning to obtain. When one has a strong response toward something that they can achieve it is said they Desire. Desire is what drives one toward the attainment and achievement of success in a given field.
This desire for self-improvement is the backbone of what drives athletes and those that train at the Athletic Training Institute. It is this aspiration that pushes coaches and athletes at ATI to continually improve their craft each and every day.
A desire to provide a service and training experience like no other.
A desire not just to become a better athlete but embody a combination of the mental, spiritual, motivation, professionalism, intellect, emotion, and drive that transcends the physical.